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The cold months have arrived! As we bundle up for the season, it doesn’t mean we have to stay indoors. December’s Merchant of the Month is big on outdoor activities, and they’re quite the experts: Altitude Sports!
1984 marks the opening of the first store on St-Denis Street in Montreal. Back then, they were called Altitude Sports Plein Air. Their goal? Promote the outdoors by selling and renting outdoor apparel and equipment.
In 1999, Altitude-sports.com was launched, servicing Canada and other countries. They were one of the first online outdoor retailers in the country, in a time where e-commerce was taking flight. With a focus on hiking, camping and travel, the website grew and became renowned for catering to customers searching for specific products.
The end of the 2000s brought change. A new version of Altitude-sports.com was launched in 2008, and one year later they were outselling the brick-and-mortar store. So in 2009, they expanded into a larger locale in Montreal’s Little Italy. It was also the year they launched their blog, which became a reference point to everything outdoors in Canada.
Adventure seems to be etched into Altitude Sports’s DNA. Growth made them move to another location again in 2010. They also organize their first warehouse sale, which proves to be a big success among deal hunters. In that same spirit, they launched a partner site called TheLastHunt.com that proposes great deals all year round on the biggest outdoors brands. The website has a different concept and is based on different purchasing rules: all sales are final, customer service via email only, and shipping isn’t included.
Altitude Sports started branching out of the hiking, camping and travel focus in 2011. They brought in brands renowned for their urban wear, ski and running apparel, such as Nobis, Oakley, Patagonia, JanSport, Burton, Harricana and Ecco.
It was also the year that Alexandre Guimond and Maxime Dubois, two employees that worked at Altitude Sports since 2004 and 2008 respectively, bought the company and become majority owners. They had the mission to give the customer a complete shopping experience in both worlds – online or in-store.
In 2012 they created the project “Don’t Dump that Downie”. People can bring in their old insulated jacket that’s still in wearable condition and receive a $75 discount by the store to be put towards a new jacket. The collected jackets are then donated to the Old Brewery Mission to help those in need.
Throughout the years, they’ve been adding more brands and products to their catalog to accompany their expansion online and on physical stores. These include Moncler, Sorel, Goldwin, Canada Goose and much more.
The list of projects is long and goes a long way to say how much they’re engaged and passionate.
Altitude Sports have trusted Shopbot since 2011, and we’re proud to be their partners. Find their products here.
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